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Senior Brand Manager, Global Brands

Job Number: 78406979
Company Name:Kellogg Company
Location: Battle Creek, MI US
Career Focus:Merchandising, Purchasing & Retail
 Updated: 5/12/2013

Senior Brand Manager, Global Brands
Title: Senior Brand Manager, Global Brands
Location: USA-MI-Battle Creek - Corporate Headquarters
Job Number: MAR000099
Grow with us as you support our Global business and enrich yourself as you work for a company that delights the world through foods and brands that matter! Lead with us as you will collaborate with a diverse group of individuals from innovation, media, digital and other cross functional partners. You will have help as you report to the Portfolio Director. Be a part of the united values and collaborative culture at Kellogg!
WHAT WILL I BE DOING
In your role as a Senior Brand Manager - Global Brands at Kellogg, you will be part of our success by:

Leading the coordination of both the development and execution of the Global Masterplan:
. Coordinating the building and creation of multi-region plan ideas
. Coordinating the testing of multi-region plan ideas as appropriate
. Coordinating the global master plan, supporting Global Lead in driving alignment
. Working with agencies to identify recommended approach to multi-region ideas
. Leading the coordination and execution of multi-region plan ideas

Leading the management of key Global Enablers:
. Leading roll-out and updating of mySpecialK global digital solution (partnership with Global Digital)
. Leading development and roll out of social media strategy (partnership with Global Digital)
. Leading the continued development and execution of nutritional strategy including coordination of the Science agenda, management of evolution of guidelines and leading review of exceptions.
. Leading the new Special K Global Hub including all of the key tools - comms and media best practice, architecture, positioning, identity, etc.

Ongoing responsibilities:
. Supporting the Global Lead by being key contact for regional leads on the brand, providing both planned and ad-hoc support
. Providing ongoing review and recommendations on the performance of the franchise globally
. Managing the SPK Global Brand Budget
WHAT DO I NEED TO DEMONSTRATE
As well as a hunger to learn and succeed as a Senior Brand Manager, to be considered for this position you must be able to meet the following requirements:
Required:
. Bachelor's degree
. Significant experience in brand management including the creation of copy and development and execution of media strategy
. Active interest/curiosity in marketing in different cultures and to push marketing capability from a technical perspective
. A thorough understanding of marketing and business functions with a Consumer Packaged Goods company
. Demonstrated strength in marketing competencies with particular strength in positioning, brand development
. Ability to work in conditions which include multiple and conflicting priorities, extended work schedules, and specific time constraints
. Proven proficiency working in the Microsoft Office Suite (Word, Excel, and PowerPoint)
. Demonstrated ability in written and oral communication
. Candidate experience that includes proven success in different brand portfolios is a plus
Preferred:
. Master''s of Business Administration or a Master's degree in Marketing or a related discipline
. Prior global brand experience
. Established brand marketing combined with marketing innovation experience and business development
. Experience that includes proven success in different brand portfolios is a plus
WHAT ELSE DO I NEED TO KNOW
Kellogg Company is an Equal Opportunity Employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people.
Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. For additional information, please follow thisLinkfor English or thisLinkfor Spanish.

Job: Marketing

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