6 Customer Trends for 2015

Michele Warg
Posted by

Businesses must stay on top of customer buying trends to thrive and survive. Each new year brings a challenge to meet the needs of customers and clients in retail shopping sectors and private client industries — therefore, understanding current trends is crucial for your employees and customer service representatives. Beat the competition and cater to your clients with knowledge that has the power to recruit and retain loyal customers.

The demand for instant gratification and satisfaction is among the top customer buying trends for 2015. Know how to provide immediate results by providing options for clients. Customers crave choices when retail shopping or buying services, so the more you can offer, the better your chances for landing business, according to a Forbes article.

A staggering trend on the rise is the need for customer empowerment. Your clients want to feel on top of the world when spending hundreds or thousands of dollars on products and services. Customer buying trends indicate providing online platforms and next-day service meet both instant gratification needs and empower customers, further encouraging repeat business.Online shopping may be a convenient option for customers, but they still crave face-to-face interaction. Customer buying trends show clients want a salesperson to know their name, identify their buying needs and provide solutions to shopping challenges, according to a Nexxt article.

Customer convenience is also a growing trend. Businesses located within city hot spots have the opportunity to thrive, especially when situated near a variety of outlets that offer consumers a hot cup of coffee, a line of clothing options and food choices within one geographic area.Provide the latest technological advances to appeal to customer buying trends. Consumers want the latest gadgets and electronics as they evolve. Businesses that can incorporate social media and the latest technology into the buying experience appeal to a broader client base. Communicate with customers via mobile applications, offer online technical support and user-friendly websites, so clients feel secure in the follow through when purchasing your products and services.

Adopt a green approach to appeal to the ever-growing consumer base who is environmentally sensitive. Customers take notice when companies make efforts to preserve natural habitats. Engage in community service projects that promote environmental awareness and encourage employees to conserve resources. Clients are encouraged by a business willing to make sacrifices for the greater good.

Successful businesses not only take note of what customers desire, but also the customer buying trends to stay afloat in a competitive market. Train employees to seek to understand how clients make buying decisions and remain loyal to keep your business remains competitive. As each year passes, the trends change. A company willing to cater to ever-changing customer needs is on the road to enhanced revenue.


Photo courtesy of Stuart Miles at FreeDigitalPhotos.net



Become a member to take advantage of more features, like commenting and voting.

Jobs to Watch