Balancing Tradition With Innovation in Sales

Joseph Stubblebine
Posted by

In the digital age, consumers are no longer satisfied with sales methods that focus solely on pushing the product or service onto them. However, salespeople can increase sales by infusing traditional sales methods with innovative approaches.

Use Sales Software

Using analytic software can help you analyze market trends, organize product data and generate sales reports to make better decisions. Sales software allows you to analyze demographic data and sales history to come up with effective sales methods. Use sales software to build a customer database and track sales. Using an advanced point-of-sale system (POS) allows salespeople to quickly turn sales statistics and other information into a report.

Use Technology to Your Advantage

Modern technology gives salespeople a convenient advantage when they are on-the-go. Smartphone apps are available to organize sales processes and generate electronic receipts. In addition, a portable credit or debit card reader is convenient for salespeople on the move. You can also send out emails to your customers and advertise exclusive sales right from your Smartphone.

Although selling goods and services door-to-door and by store are still effective, smart businesses use websites to boost sales profits. Consumers may see hundreds of ads a day, so offering your website visitors a sensory rich experience makes your goods and services more memorable. Using multimedia to create presentations allows customers to learn more about your business, products and services online.

Harness the Power of Social Media

Constructing long-term relationships with the consumer is a traditional sales method that implores customers to return, but social media makes it easier. Using the power of social media to drive consumer interest and promote products and services is one of many innovative sales methods that salespeople must embrace.

Although you can successfully promote your products and services on a social media platform, getting to know your customers and responding to them is the true value of social media. Customers prefer to shop with a brand that offers a personalized, human touch over indifferent, massive retailers. With visibility and responsiveness on social media sites, your company can become more attractive to consumers. Positive reviews from other customers build up online, and new customers become more likely to buy.

Mastering the Mix

Continue to use traditional sales methods, but be willing to use innovative options to boost sales. Mass marketing is an old-fashioned sales method of flooding the media with a particular service or product, but it is one that fails with modern consumers who hate feeling bombarded by companies selling products or services. Niche marketing is a better option that pinpoints the needs of a particular audience, and then focuses on marketing compatible goods and services to them.

Customers have unlimited options, so selling the benefits of your goods and services helps to attract more sales your way in a competitive market. Using skilled, knowledgeable workers to sell certain products to a target population is another sales method used by insightful sales managers.

Don’t be afraid to use your creative talents to think of new ways to appeal to customers. By creating higher awareness of your goods and services, utilizing modern technology and catering to the new generation of consumers, you can balance the old and the new. Combine traditional and innovative sales methods to watch your sales transition to new heights.


(Photo courtesy of Zuzzuillo at


Become a member to take advantage of more features, like commenting and voting.

Jobs to Watch