Keep Your Customers Coming Back With These Six Tips

Michele Warg
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Although many advertising campaigns focus on attracting new customers, actively working to retain your current customers is just as important. A strong, loyal customer base is the foundation of a successful business and provides valuable word-of-mouth advertising to grow your sales effortlessly. Here are six tips for increasing customer retention to get you started.

1. Safeguard Your Reputation

Customers care about your reputation, so do your best to keep your business reputation intact. Start by keeping your word. If unforeseeable circumstances make that impossible, apologize and make amends right away. Practice transparency in your business interactions, and make honesty a priority. Keep an eye on your social media channels, and respond to criticism quickly and fairly. A single unanswered negative remark on your company's social media account might send current customers to your competitors.

2. Get to Know Your Customers

Increase your customer retention rates by gaining a better understanding of your customers. Find out why people choose to do business with you, and then make sure you maintain those conditions to keep them coming back. For example, if your low prices pull in customers, make sure your prices stay under the market average. If customers enjoy your store's modern, upscale look, renovate regularly to keep your decor elegant and current.

3. Keep Your Culture Positive

Keep your customers coming back by fostering a culture of positivity. Customers prefer to do business in a positive environment, and employees generally do their best work in a fun, encouraging atmosphere. Celebrate employee achievements, embrace teamwork and build company traditions that create a sense of belonging and shared values. Customers pick up on the friendly ambiance, which can lead to repeat sales and growing loyalty.

4. Use Your Data

Even small businesses can improve customer retention by gathering information about their customer base and using that information to provide even better service. Solicit reviews and use customer satisfaction surveys to get information about your customers and their buying patterns. Use this data to customize your communication and advertising to best meet your customers' needs. For example, collect birth dates, and send automated birthday emails with coupons.

5. Sell the Experience

Everyone wants to feel special. Increase customer retention by providing your customers with an exceptional experience that keeps them coming back. Consider offering perks, such as free coffee or snacks. Send regular thank you letters or customer appreciation deals to loyal customers.

6. Embrace Change

Even the most satisfied customers will leave if they find you are not keeping up with the times. Keep your business fresh by staying current with modern trends. Make sure your offerings are in line with what other similar businesses are offering, and always keep an eye out for new ways to improve your customer service. For the highest levels of customer retention, incorporate trends and technological advances in a way that doesn't interfere with your branding, values or mission statement.

Customer retention requires great customer service, regular feedback and a strong reputation for excellence. Build customer loyalty and boost repeat sales by creating a powerful, reliable brand customers trust.

Photo courtesy of Stuart Miles at


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