Communicate Effectively With These Tips

Michele Warg
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When it comes to sales, communication is key. A successful salesperson interacts with clients, colleagues, business partners and vendors on a daily basis to meet the organization's goals, satisfy customer needs and advance his own career. Further, an excellent sales manager must communicate effectively to set an example, make objectives known and efficiently produce results. Follow these eight tips to communicate effectively with your sales team.

1. Make Face-to-Face Interactions a Priority

To communicate effectively with your sales staff, it's imperative that you schedule time to meet face-to-face with all team members on a regular basis. Schedule meetings that bring salespeople to headquarters, or hold annual conferences to encourage teambuilding and networking among your staffers.

2. Correct Communication Issues Quickly

When a miscommunication occurs, address it quickly before it develops into a bigger misunderstanding. It's much easier to be proactive and take corrective actions early on than to try to clean up a mess after things have gone off the rails.

3. Create Consistent Communication Channels

When it comes to disseminating information to your sale team, make sure all parties communicate effectively by establishing a clear plan. Require all departments to filter information through sales managers rather than send communications directly to the sales staff.

4. Set Clear Expectations

Make sure your sales staffers know exactly what they're expected to deliver. Set clear objectives with due dates. Clarify deliverables in writing so there's no mistake or miscommunication.

5. Adjust Communication Style as Needed

Depending on your sales team and your projects, it may be necessary to adjust your communications at times. While too little communication may cause confusion, too much communication can irritate your staffers. Adjust your style based on the current needs of your team, and step up the interaction if things go awry.

6. Listen to Your Sales Team

Don't make communication with your team members a one-way street. Spend time with your salespeople, listen to their concerns and ask for their feedback. Make sure your sales team feels valued and appreciated. Share their insights with other leaders, and use the information to make future decisions.

7. Utilize Multiple Methods of Communication

Communicate effectively by using more than one method to get your message across. Use email, phone calls, face-to-face interactions and bulletin board posts. Always make sure your message is consistent across all channels.

8. Empower Your Sales Team

Give your salespeople the tools they need to do the job and communicate clearly. Consider a mentoring program for new sales staffers, or create a mobile app that gives your sales team access to product prices and inventory levels.

As a successful manager of a sales team, it's vital that you communicate effectively with your staff. With these eight tips, you can ensure effective communication within your department, whether you're collaborating, solving problems or sharing knowledge with team members.

Photo courtesy of David Castillo Dominici at


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