• Performance Media Buyers (2)

    Resource Recruiters LLCSan Diego, CA

    Job #632337411

  • Performance Media Buyer (*Need 1 Google Media Buyer and 1 Programmatic Media Buyer) The client is a performance driven online marketing company with a strong focus on email marketing, social, display, native, mobile and search. We consistently deliver on behalf of our unique clients and their unique goals. The position: Generate profit for and increase diversification of the companys performance based lead generation channels. Create new revenue streams via leveraging our existing successful campaigns in Native and on Facebook and creating, managing and optimizing paid ad campaigns on Google Display Network and via Programmatic Media Buys hitting targets as set forth by the Performance Marketing Director. Ad creation, copywriting, audience testing, funnel testing implementation and optimization (there are already proven funnels and a team in place to continually optimize them, but helping to guide that team based on your traffic is important). Manage bidding and budgeting to hit and maintain Cost Per Lead goals (and lead quality). Compile reporting on KPIs. Implement online/interactive media plans to meet strategic goals. Report daily to managing partners for ad spend and roll out strategies for growth. Build a network of online media contacts to utilize as information and research resources Key Tasks: Responsible for building multiple, steady revenue streams from user-acquisition channels across social, web and mobile. You will start with taking existing campaigns to Google Display Network and/or Programmatic Media Buys (will be two separate positions) that have spent millions of dollars in Native and on Facebook Assume full ownership of multiple acquisition campaigns simultaneously from start to finish: including offer selection, strategy, agreed upon testing priorities and deadlines, implementation, analysis & feedback within agreed upon timeline. Responsible for daily reporting and monitoring of campaigns necessary to ensure performance goals and revenue objectives are met within the negotiated terms, and critical information is shared proactively with pertinent team members. Collaborate with in-house design teams to create effective creative for campaigns, as well as routine analysis and alignment with business development teams to collaborate on new campaigns to pursue and how to maximize sustainable profit from current and growing client roster - our internal companies are currently our biggest client. Manage your monthly budget and provide performance reports to manager, and to be submitted to finance for teams monthly P&Ls. Explore and test new acquisition marketing channels. We are always looking for more ways to generate leads that are both profitable and have sufficiently good quality. Develop and implement consistent A/B testing programs to improve ROI, and to ensure diversification of creative execution & vertical portfolio Desired Skills & Experience BS/BA degree in engineering, computer programming, statistics, economics, internet marketing, design, psychology or another relevant field, or equivalent. 2+ years of proven, interactive media buying experience either as a performance marketer, on a performance marketing team within an agency, traffic network, RTB trading desk or in-house team on the client side for either an online lead generation company or in eCommerce, with relevant experience and expertise with a media-buying platform (RTB like AppNexus, Adwords, Google, DoubleClick, Facebook). Understanding of retargeting systems. Excellent written and verbal communication. Strong quantitative and analytical skills evaluating complex data and market research. Knowledge of ad server and performance management platforms preferred. Keywords: performance marketing, media planning ad-networks, RTB Media Buying, PPC, Mobile Advertising, Native Advertising, Social, Search, Display, Video, Email, and SEM. Possess analytical skills and is an expert at analyzing data metrics like ROI. Comfortable with math; analytics as well as quickly calculating CTR, CPC, CPM, CR, ROI,etc. Independent self-starter, extremely proactive and organized. Enthusiastic and passionate, highly motivated individual with a serious and goal-oriented work ethic. Focused, able to complete a large volume of work quickly. Ability to work independently without close supervision. Ability to meeting agendas and communicate meeting outcomes and goals.

    Updated 04/19/2018